The Woefy Journey
At Woefy, we believe pet care should care for more than just pets it should care for the planet too.
Our journey began with a simple but urgent mission: to challenge the wasteful cycle of single-use pet products made from plastic and other harmful materials. These products are used once, thrown away, and forgotten despite the energy and resources it takes to produce them. That’s a cost our planet can no longer afford.
At Woefy, we do things differently. We design hygiene and care products that are practical, effective, and kinder to the environment. Because dogs and cats didn’t ask for a polluted world. The natural world should be clean, safe, and thriving—for them, and for us.
Woefy "For pets who love the planet"
Our Mission
To create sustainable, high-quality pet care solutions that make a positive impact on pets, their owners, and the planet. By replacing harmful, disposable products with thoughtful alternatives, we aim to reduce waste, promote responsible consumption, and give pets the care they deserve without compromising the future.
Our Vision
A world where pet care and sustainability go hand in hand.
We’re working toward a new standard—where every product is designed with purpose, and where caring for your pet also means caring for the earth. Through innovation, honesty, and responsibility, we’re helping pet lovers and businesses make better choices.
Partnering with Woefy means joining a movement. A chance to offer meaningful products, meet the rising demand for eco-conscious care, and build long-term trust with a new generation of customers.
for pets who love the planet
Woefy
Reducing our pawprint
We continuously assess and improve our operations to minimise carbon emissions across our supply chain. From packaging to transport, we invest in cleaner materials and more efficient logistics — because a lighter pawprint means a healthier planet.
woefy
Transparency and progress
We believe sustainability starts with honesty. Every year, we share our goals, results, and lessons learned on our website, so you can hold us accountable and grow with us as we work towards a cleaner future.
Woefy
Innovation
We don't settle for good enough. At Woefy, we explore new materials, smarter production techniques and circular design principles to push boundaries and develop products that are better for pets — and the planet.